Coaching, workshops, conferences

Who we are

Avril Coleman

Avril Coleman


  • Degree in English and Drama from the University of East Anglia
  • Post Graduate Certificate in Education
  • Certificates in Christian Counselling and Life Coaching
  • Advanced Diploma in Performance Coaching
  • Registered Test User with the British Psychological Society (Occupational, Ability and Occupational, Personality)

Employment history

  • Worked in training and people development since 1987
  • Co-founder of Cygnet Business Development in 1989
  • Co-founder of Plover in 2003
  • Worked as Programme Coach on Oxford University’s MBA (2004 – 2011)

About me

One of my key roles as a people developer has been helping clients recognise and make choices that will lead to greater levels of flourishing in their lives. Those choices may be about deepening our awareness of personal strengths and weaknesses, balancing the many different aspects of life (such as work, family and community commitments), choosing or changing career direction, facing our limitations, recognising and taking opportunities, developing skills in key areas. I have an encouraging and affirming approach, and use a wide range of tools to provide feedback and input, ranging from psychometric questionnaires to training to one-to-one video coaching.

As a coach and trainer, I have worked with a wide range of people over the years from a variety of different organisations in the public, private and not for profit sectors, and from all organisational levels. I am particularly interested in supporting clients through times of transition, to help them maintain a sense of believable optimism about themselves and their situations. Transitions are often a time of lowered self-confidence and greater self-doubt - having personally been through a variety of transitions in my life so far, I understand that it is important to have the right support so that you can emerge with confidence intact and renewed focus for the future. I also have a strong skill set in helping people develop their relationship, people and communication skills. I often use one to one video coaching to help clients in these areas - I find it is a very powerful means of helping people grow through becoming more confident self-aware and skilful.

I love the potential of the coaching conversation, the opportunity to explore possibilities and reflect on past experience.

I love the potential of the coaching conversation, the opportunity to explore possibilities and reflect on past experience in order to find or refine a pathway forwards. I also love helping clients recognise what works for them, as well as supporting an exploration of where things aren’t working so well and need to change.

I have a strong Christian faith, am an active member of our local parish church, and am a Licenced Lay Minister in the Church of England.  I love music, reading, going to the theatre, walking the dog in the countryside, and spending time with my lovely family.     

"Avril helped me reposition myself professionally over the last 18 months. As a result, I have moved from a senior technical role within BASF, into my desired direction of a broader marketing role that builds on my technical expertise." Marc Leduc, BASF